AVANT/APRES...

I looked at this poster for the UK release of Coco Avant Chanel for at least five minutes before I realised the very odd change from the original French one. Yes, it's in English, the avant is now before, possibly in case some bright spark who failed GCSE French thinks Avant is Gabrielle 'Coco' Chanel's real name. Some of the other text is also different, but...

When looking at the French